Joel C. Rosenberg (www.joelrosenberg.com) is the founder of The Joshua Fund (www.joshuafund.net) and the author of nine New York Times best-selling novels and non-fiction books, with more than 2.5 million copies sold. For more information about the conferences he organizes, please visit www.epicenterconference.com. You can find his weblog at http://flashtrafficblog.wordpress.com/. You can sign up for his “Flash Traffic” email updates at http://www.joelrosenberg.com/flashtraffic_form.asp.